Head of Marketing (Dushanbe)

Domain of activities:

1) Marketing;

2) PR and Events Management;

3) CSR

4) Internal Communications

5) Branding;

6) Market, Customer and Social Performance Research;

7) Customer Experience

8) Institutional Development projects.

ESSENTIAL DUTIES include the following. Other duties may be assigned.

• Develops and maintains systems to collect continuous market intelligence for management decision-making, including social performance research, market research on products, services, and strategies of similar sector companies, FINCA Tajikistan image and competitive position in the market, the effectiveness of FINCA Tajikistan advertising and promotion activities, and other aspects;
• Leads the process of developing and documenting comprehensive, multi-year marketing strategies and annual marketingplans in line with customer growth & retention, institutional strategy, which details activities to follow during the fiscal year and which will focus on fulfilling the organization’s objectives to ensure that FINCA Tajikistan efficiently and effectively delivers the right message to the desired audiences.
• Develops annual planning and budgeting processes, ensuring that the marketing budget detail is based on current prices for the range of services required;
• Designs, prepares, and ensures placement of advertising and promotion materials, including BTL and ATL in collaboration with the COO/CEO providing critical input to all aspects of the process as needed;
• Acts as the organization’s representative to the media, developing and maintaining relationships with key members of the media as appropriate, under the direction of the COO/CEO;
• Develops relationships with key media, pitches stories, develops creative ideas for media outreach and planning.
• Organizes media appearances, public speaking events, and other opportunities for senior management, to enhance the image of the organization.
• Oversees CSR Projects management;
• Oversees Internal Communication Projects management;
• Oversees Customer Experience initiatives and customer related projects;
• Ensures Distribution of regular press releases containing news updates and information about FINCA Tajikistan. Ensures the quality and accuracy of press releases with pro-active follow up to secure media coverage;
• Drives continuous improvement of strategic marketing management practices, commensurates with its size and complexity. Provides guidance, advice and leads implementation of strategic institutional initiatives;
• Ensures that the marketing activities is carried out according to the relevant requirements of NBT, legislation of Republic of Tajikistan and international best practices.
• Performs other duties related to the position.

SUPERVISORY RESPONSIBILITY

The position has supervisory responsibility.

Leads and coordinates work of subordinated staff including but not limited to: recruitment, performance management, training and staff development;

Delegates tasks accordingly and coordinates tasks deliverables in time.